Greg Taylor
SVP Marketing, Realtor.com
- Role
- SVP Marketing at Realtor.com
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Greg Taylor
An experienced leader in performance marketing and eCommerce with a proven track record of building high performing teams and high impact marketing programs that drive total brand growth. Lover of Travel!
Experience
SVP Marketing
Oct 2020 — Present · Seattle, WA, US
Leading all paid marketing, including performance marketing, paid social, brand media, media strategy, etc. across consumer and B2B marketing. • Over 100% increase in marketing ROAS via revenue optimization in SEM, TV Buying, Paid Social, App, etc.• 30%+ improvement in creative performance across TV, digital, and display via test-and-learn programs, consumer surveys, and consumer research.• In-housed nearly all aspects of performance marketing and media optimization, including SEM, paid social, TV, YouTube, streaming, programmatic, etc. and built a high-performance growth culture.• Delivered the first revenue metric for marketing and established it as the primary revenue metric for the company.
Education
Western Washington University
Bachelors Degree, Economics
Skills
- People Management
- Budgets
- Online Advertising
- Contract Negotiation
- Vendor Management
- Strategy
- E-Commerce
- Strategic Planning
- Budgeting
- Sem
- Microsoft Excel
- Strategic Partnerships
- Marketing
- Cpm
- Ppc
- Online Marketing
- Excel
- Management
- Analytics
- Web Analytics
- Partnership Marketing
- Forecasting
- Affiliate Marketing
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