Greg Morey

About Greg Morey

There are 27 steps to buy Linear Television - 3 to buy Streaming TV. I\'m narrowing that gap with A.I.This part - my career - has continually evolved at the intersection of Digital Video & Broadcast Television. I am a lucky guy - a true \"Geek\" who sees how things can efficiently come together. The hard part - the work - has always been converting passion into revenue. The Ad industry exists within a digital construct that requires efficient operational reconsideration every 18 months. As such, disruption is the path to preservation with growth and adoption the only option. My M.O. has been to challenge \"the-way-we-have-always-done-it\" with smarter execution.In my first Broadcast Television role for Media General, I turned an animated GIF of the Weather Map on WFLA.com, into a new revenue stream by selling iVillage ads, where none previously existed. That was not popular with \"NEWS\", however, those relationships led me to Gannett where I championed SEM/Reputation Management contracts for Television advertisers. Who better to manage corporate reputation than the trusted News source in town? That passion led to one of my favorite roles, in Chicago rebooting Tribune Broadcasting\'s local digital sales operations, as Broadcast cut ties with the Newspaper\'s platform. Think of that - 37 TV properties websites, video, ads all run on another company\'s platform. and it was being turned off. That Fire drill took me to my last corporate Broadcast gig as VP Revenue @E.W. Scripps where I became determined to build a streaming product from a recently acquired Mobile App called \"Newsy\". We built some very \"cool stuff\" for monetizing Streaming TV.Leveraging lessons across Streaming revenue operations and local Television, I\'ve thrived in innovative thinking environments where thoughtful change and strategic action coalesce. My personal approach involves hands-on research to properly assess the methods and software tools to help automate workflow while maximizing stakeholder value. When applied in my start-up businesses, I\'ve nailed product development for specific revenue growth.@O-N-X, we\'re offering a platform to reduce transaction friction in local Broadcast Television ad buying so that our clients can compete within the new video ad ecosystem brands like Google and Meta dominate. By demystifying local Television ad buying and automating the transaction process, I believe Broadcast re-stakes it\'s spot as the formidable competitor in Local Advertising, regardless of Distribution channel.

Experience

1. President

   O-N-X The Omnichannel Network Exchange

   Aug 2023 — Present · DE, US

   I lead an innovative transaction platform for that solves buying friction for linear and streaming ads for Local Television Broadcasters. With the tremendous support of key customers in the largest US Markets - Los Angeles, Chicago and Boston - I successfully took the idea from concept to reality, growing the business, overcoming technical hurdles with A.I, and am driving deeper adoption of O-N-X within local TV. O-N-X is the radically simple platform Linear TV connects to, so the rest of the Adtech world can easily buy local Linear with Streaming.

Education

• College of Boca Raton

  Mass Communications

Skills

• Digital Strategy
• Digital Marketing
• Social Media Marketing
• Social Media Monitoring
• Digital Media Sales
• Start-Up Consulting
• Operational Efficiency
• Sales Management
• Sales Process
• Behavioral Targeting
• New Business Development
• P&L Management
• Thought Leadership
• Campaign Optimization
• Digital Media