Gregory Frame
Brand Director & Strategist @Will
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WORK HISTORY
Brand Director & Strategist @Will
As a strategist, I\'m responsible for the clear articulation of brand & product positioning strategies for clients across a wide-range of industries. This work involves leading qualitative research with key stakeholders, competitive scanning, and collaboration with creative teams, to create clarity, define differentiation, and transform business objectives into compelling campaign communications.Clients: Banff & Lake Louise Tourism, BC Ferries, Canadian Home Builders Association of BC, Government of British Columbia (GCPE), Royal Roads University, Southern Alberta Institute of Technology (SAIT), Rose FC, GAINSystems, and Stanley Park Brewing amongst others.
EDUCATION
Mount Royal University
Theatre Arts Diploma Program
British Columbia Institute of Technology
Marketing Management Diploma
SKILLS
ABOUT GREGORY FRAME
Hi. I like old things. Things like bygone era briefcases and never-go-out-of-style attitudes about rolling up your sleeves and doing the hard work.At WILL, I help lead clients towards creative solutions by bringing calmness and clarity (and a bit of humour) to the decision-making process. I\'m equally adept at project management, as I am at building out brand & campaign strategies and l believe that simple is almost always the most impactful.Over the past eight years in advertising, I\'m proud to have been involved in.• Launching BOOM! for the Britannia Mine Museum• Opening TELUS\' first two Babylon by TELUS Health clinics• Leading the rebrands of Vancouver Whitecaps, Trail Appliances, Taseko & Road Safety at Work• Developing brand & positioning strategies for SAIT, Canadian Homebuilders Association, GAINSystems, Road Safety at Work, and the Government of British Columbia.• Managing full-funnel advertising campaigns with Banff & Lake Louise Tourism, BC Ferries, Royal Roads University, Red Deer Polytechnic, among many others. Outside of work, I like to design and build wood art, coach soccer and explore the great outdoors.
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