Gregory C. Lawrance

About Gregory C. Lawrance

Greg Lawrance is an American entrepreneur, producer, and author. He co-founded the athleisure brand Number Lab, which was nominated for multiple fashion awards including the Ecco Domani Fashion Foundation Award. He executive produced podcast series that won a Signal Award and was nominated for an Ambie Award in 2023. An early participant in the emerging creator economy, Lawrance turned a seed financing into $4 million in revenue in 12 months by investing-in and developing consumer brands in collaboration with digital creators and celebrities including Markiplier, Jacksepticeye, JC Caylen, Laura Clery, Karamo Brown, among others. In 2026, his American Civil War–era book \"Stephen French’s War: Letters from the South\" is scheduled for publication by Potomac Books, an imprint of the University of Nebraska Press.

Experience

1. Co-founder, CEO

   Ready Go Ventures

   Sep 2016 — Present · NY, US

   In 2016, Lawrance became involved in early creator economy ventures, developing brand partnerships with social media influencers and public figures that extended beyond traditional paid sponsorship models. He launched CPG and digital platforms. His collaborations included projects with beauty influencer Christen Dominique—named one of Forbes’ “Top 10 Beauty Influencers” in 2017—whose namesake cosmetics line was carried by Ulta Beauty and Sephora; The Amazing Race\'s (Season 33) The Holderness Family; Emmy Award-winning actor and author Karamo Brown; and global macro influencers JC Caylen, Markiplier, and Jacksepticeye. Profitable in first 12 months.

Education

• Eastman School of Music

  Classical Piano Performance

  1991 — 1993

• University of Rochester

  Minor, Film/Cinema/Video Studies

  1991 — 1995

• University of Rochester - Simon Business School

  Graduate Coursework, Entrepreneurship/Entrepreneurial Studies

  1994 — 1995

• University of Rochester

  Bachelor’s Degree, Political Science

  1991 — 1995