Gregory B.

About Gregory B.

Passionate Healthcare Commercialization Leader | Sales Leadership | Growth StrategistWith over 30 years of proven leadership in healthcare commercialization, I specialize in driving business growth, building high-performing teams, and delivering exceptional results. My career spans private and Fortune 50 companies, where I’ve led successful product launches, strategic market expansion, and team transformations with a focus on measurable outcomes and performance excellence.Core Expertise Includes: • Sales Leadership & Operations Management: Successfully led teams across districts and regions, driving revenue growth and operational excellence. • Talent Development & Mentorship: Committed to coaching and developing top-tier talent through situational leadership and performance accountability. • Strategic Product Launches: Extensive experience launching new brands and delivering commercialization success across competitive markets. • Market Expertise: Deep knowledge of Federal and State Accounts, Academic Medical Centers, VA Systems, Long-Term Care, Pharmacy, Hospital, Outpatient, Retail, and Dental Devices/Services.Therapeutic Expertise:Demonstrated leadership and commercialization success across specialties including CNS, Psychiatry, Anti-infective, Allergy, Cardio-metabolic, Asthma, Pulmonology, Dermatology, ENT, Dental, and Diabetes.Throughout my career, I have: • Led team transformations and turnaround initiatives across the Midwest (NE, IA, SD, MN, KS, MO, IL, AR) and Pacific Northwest, achieving measurable performance improvements. • Delivered new product launches that drove rapid adoption and sustained growth. • Championed business planning, sales strategy, and analytics to drive profitability and optimize results.I bring deep expertise in solution selling, relationship management, and sales operations while excelling in complex markets such as Federal Systems, Military Accounts, Managed Markets, and Hospital Channels. My passion lies in building resilient, results-driven teams and aligning strategies to market demands to maximize growth opportunities.A forward-thinking leader, I pride myself on developing talent, inspiring performance, and delivering impactful solutions that make a difference in today’s dynamic healthcare landscape. My relentless focus on execution, accountability, and innovation has positioned me as a trusted leader dedicated to driving growth and creating value for organizations and customers alike.

Experience

1. Executive District Business Manager

   Bristol Myers Squibb

   Jul 2022 — Present

Education

• Iowa State University - Ivy College of Business

  B.S., Marketing

  1983 — 1987

Skills

• Primary Care
• Therapeutic Areas
• Rheumatology
• Product Launch
• Buy & Bill
• Sales Management
• Market Development
• Hospital Sales
• Market Access
• Kol Development
• Sales Operations
• Pulmonology
• Selling
• Talent Management
• Pharmaceutical Industry
• Sales Force Development
• Hypertension
• Allergy
• Infectious Diseases
• Medical Devices
• Leadership Development
• Managed Care
• Healthcare
• Neuroscience
• Diabetes
• Neurology
• Oncology
• Urology
• Nephrology
• Gastroenterology
• Psychiatry
• Sales
• Selling Skills
• Asthma
• Pharmaceutical Sales
• Ent
• Managed Markets
• Infection
• Training
• Sales Effectiveness