Gregory McLachlan
Director of Client Partnerships @Wilkins Media
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WORK HISTORY
Director of Client Partnerships @Wilkins Media
Montreal, QC, CA
As a Director of Partnerships with Wilkins Media, I partner with media agencies and direct clients throughout North America. Wilkins Media is an established independent out-of-home specialist firm with over 65 years of experience, and we plan and purchase billions of dollars or OOH every year and we have an internal team specializing in Programmatic DOOH. As a company of Programmatic and out-of-home experts, we work with top agencies and brands to plan and execute cutting-edge traditional OOH, transit advertising, place-based marketing, digital programmatic OOH, mobile re-targeting campaigns, experiential activations, creative development, production services, and attribution studies.We have strong relationships with all vendors; we are vendor agnostic and are committed to giving you the best OOH recommendations for your business. My goal is to speed up the process from proposal to execution and ultimately help increase your market share. Our expertise in out-of-home advertising and in house DOOH programmatic team can deliver marketing campaigns, that will leave a lasting impression. We can be a resource to help you and your marketing team plan and build local or national campaigns over a single or multiple platforms.
EDUCATION
McGill University - Desautels Faculty of Management
mMBA Executive Development Course Certificate, Growth Strategies, Sustainable Business Strategies, Human Skills, Financial Accounting, Sales
ABOUT GREGORY MCLACHLAN
Accomplished bilingual marketing and sales strategist with a strong record in driving growth across multiple industries. Adaptable, quick‑learning, and solutions‑oriented, I excel in relationship management and business development through thoughtful preparation and questioning. Creative and challenge‑driven, I develop effective marketing and sales strategies and negotiate with confidence. As a visionary coach and leader, I inspire teams and stakeholders to achieve shared goals. Fluent in French and English
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