Gregory M.

Senior Vice President Self Care Marketing, Insights and Analytics @Perrigo Company plc

Grand Rapids, MI, US

Led the development of Perrigo, CSCA\'s Self Care Marketing strategy including the Self Care positioning, innovation strategy and partnership strategy while collaborating with internal business units to leverage Perrigo\'s scale with our retailers and consumers. This strategy resulted in the development of an Innovation hub with Michigan State University, Perrigo and other industry leaders with objective of making western Michigan the \"Silicon Valley\" of Self Care. Built Perrigo\'s first Insights and Analytics organization to enable the marketing and sales organizations to better understand their consumers, shoppers and retailers. Oversaw team that developed the first analytics decision support tool that significantly increase the organization to anticipate and react to changes in the marketplace.

Georgetown University - The McDonough School of Business

MBA

University of Nebraska-Lincoln

Bachelors