Gregory Campbell

Director of Marketing and Communications @Lyric Opera of Kansas City

Kansas City, MO, US

Senior leadership role focused on many projects that promote the company regionally, nationally, and internationally. •Senior leader reporting directly to the General Director and CEO, managing a team of five full-time employees and a Public Relations Consultant, and maintaining many advertising and technology vendors.•Responsible for strategy, segmentation, and expense budgets across various outbound marketing channels, including digital advertising, social media, email marketing, direct mail, out-of-home advertising, paid print advertising, and electronic media.•Supervise a $1MM expense budget for marketing and box office operations and project, forecast, and report on annual fiscal goals exceeding $1MM.•Oversee the production and distribution of program books for all performances.•Surpassed single-ticket and subscription-ticket goals by for the 2023–2024 season, launched a new website in July 2023, ran a campaign for the best-selling production in Lyric Opera history, and brought to market an internationally released, GRAMMY-nominated recording of The Shining.

The Peabody Institute of The Johns Hopkins University

Bachelor of Music, Trombone Performance

University of Miami

Master of Music, Instrumental Performance