Gregory Frantz

Associate Vice President, Senior Marketing and Intellectual Property Counsel @The Campbell's Company

Camden, NJ, US

Lead Marketing and IP legal teams*Lead IP Licensing function*Advise on claim substantiation, including comparative advertising, health claims, environmental claims, etc.*Successfully represented Campbell in numerous NAD challenges*Advise on FTC/FDA/USDA regulatory compliance*Counsel on all IP matters on a global basis (clearance, prosecution and infringement)*Devised breakthrough strategy to register \"Chunky\" as a trademark, reversing 50 years of history*Devised strategy to register copyrights in Campbell\'s iconic soup labels, which had never been registered*Manage and advise on IP licensing (both in-bound and out-bound licensing)*Advise on marketing-related agreements (partnership, co-branding, NIL and influencer agreements, etc.)*Counsel on First Amendment issues, successfully overturning numerous USDA label rejections *Advise on promotions, sweepstakes and contests*Counsel on privacy matters (including COPPA)*Advise on children\'s advertising (including CFBAI self-regulation)*Counsel on litigation risk management relating to marketing/labeling*Advise on strategic matters (e.g, impact of key legislative, regulatory and judicial developments)*Support M&A activity, particularly from an IP perspective*Legal partner to several key business teams (including Soup team)*Legal partner to Corporate Responsibility & Sustainability team*Represent company on several industry groups

Harvard Law School

J.D., Law

Dartmouth College

A.B., Psychology