Gregory Arent
- Role
- Project Manager, Commercialization at Ayr Wellness Inc
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Gregory Arent
With over 14 years in the consumer packaged goods industry, I specialize in…
Experience
Project Manager, Commercialization
May 2023 — Present
Function as the marketing PM lead for internal cross-functional team including Grow, Make, Retail, Supply Chain, and Sales- Create an implement agile stage gate process for national and regional launches- Develop and manage project scope, goals, timelines, milestones, and resource requirements- Identify, mitigate and communicate project status and risks to the cross-functional team- Provide project management skills to the Marketing team ensuring milestones and budget parameters are met- Manage multiple projects at once and identify conflicting deadlines. Provide recommendations on resolution- Identify opportunities to improve the commercialization process- Facilitate team decisions and arbitrate project roadblocks during team meetings- Perform quality control on the project throughout development to maintain the standards expected - Link the ideation and NPI steps of product development to align with the Commercialization process - Conduct post-launch evaluations to assess the success of the product launch and marketing initiatives prior to scaling into other markets - Shepherd new projects through the multiple stages and gates of the NPI/NPD process, ensuring that all required information is communicated along the way- Create project briefs at kickoff to ensure constant alignment with original project scope - Set KPIs and benchmarks for each stage of the development process
Education
University of Delaware
Bachelor's degree, English (Journalism), Political Science
2005 — 2009
Skills
- Social Media Marketing
- Microsoft Word
- Blogging
- Social Media
- Product Marketing
- Social Networking
- Outlook
- Retail
- Marketing
- Microsoft Office
- Powerpoint
- Direct Marketing
- Consumer Products
- Market Research
- Project Management
- Advertising
- Product Development
- Marketing Strategy
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