Grégoire Bonnin
Senior Marketing Manager @Thiga
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WORK HISTORY
Senior Marketing Manager @Thiga
Ville de Paris, FR
Oversee an Events & Growth Business Unit, accountable for a €1.4M P&L and annual leads.• Build and scale our community to fuel demand generation and strengthen pipeline growth.• Lead paid marketing campaigns (LinkedIn Campaign Manager, Instagram & Meta Ads, Google Ads)• Manage and coach 3 Marketing Managers while mentoring 6 team members.• Scale Europe’s largest Product Management events (La Product Conf, Product Management Festival).• Boost and convert leads throughout the funnel by nurturing them with content, event and assets • Drive growth by optimizing SEA, SEO, and GEO campaigns.• Engage with clients to translate insights into strategic direction, fostering a culture deeply rooted in the customer.
EDUCATION
Paris Descartes University
Bachelor
Paris 10 University
Master's degree
Jean Lurçat High School
Brevet de technicien supérieur (BTS)
CELSA Paris-Sorbonne
Master's Degree
Paris 8 University
Licence
Lycée de Sèvres
Music Technician Certificate
SKILLS
ABOUT GRÉGOIRE BONNIN
I’m a data-informed, customer-centric Senior Marketing Manager with 13 years of experience in B2B marketing, demand generation, and performance campaigns across tech, consulting, and corporate sectors, with extensive experience in international contexts, including Singapore. Passionate about technology, I specialise in designing and scaling marketing strategies that transform leads into loyal customers, while leading high-performing teams with a human, supportive approach and managing multi-million euro budgets. Currently at THIGA, I lead the Events & Growth Marketing Business Unit, overseeing €1.4M P&L, generating leads annually, and scaling Europe’s largest Product Management events. I thrive at the intersection of strategy, execution, and team leadership, turning insights into measurable growth and brand impact.
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