Greg Nye

About Greg Nye

I’m a UX researcher, designer, and strategist focused on turning complexity into clarity. I combine data, behavioral psychology, and systems thinking to design experiences that are intuitive, efficient, and grounded in real user insight.My work sits at the intersection of research and execution. I translate ambiguity into structured insight, transform research findings into strategic direction, and help teams move from assumptions to evidence-based decisions.What I bring: • Research design that uncovers meaningful user insight — not just surface-level feedback • AI-enabled workflows that increase speed, depth, and quality of output • Strategic UX thinking that aligns user needs with business objectives • Clear communication that helps stakeholders understand the “why,” not just the “what”I don’t just design interfaces — I design understanding. I help teams make better decisions by simplifying complexity and focusing on what truly matters to users.I’m analytical, curious, and direct. I use AI as a serious tool for creative and strategic work — refining it, challenging it, and integrating it thoughtfully into the design process.Currently at Zimmerman Advertising, I work as an AI-powered UX researcher and designer specializing in retail technologies — blending creative user research with intelligent design to help brands turn insights into intuitive, high-performing experiences. I now use AI across nearly every part of my workflow, having reimagined how UX research and design get done. The result? Work that’s exponentially more efficient, more thorough, and more impressive.

Experience

1. Senior Ux Researcher & Designer, Retail Technology

   Zimmerman Advertising

   Mar 2026 — Present · US

Education

• Florida State University

  Master of Fine Arts, Film and Television Production

• Florida Atlantic University

  BS, Communication

• General Assembly

  Certificate, UX design

• Florida State University

  Master of Fine Arts - MFA, Film/Cinema/Video Studies

Skills

• Film
• Video Production
• Creative Writing
• Production Management
• Entertainment
• Commercials
• Creative Direction
• Film Production
• Line Producing
• Final Draft
• Mac
• Pro Tools
• Production Managment
• Screenwriting
• Photoshop
• Sound
• Pre-Production
• Television
• Location Scouting
• Adobe Photoshop
• Producing
• Feature Films
• Independent Film
• Advertising
• Media Production
• Documentaries
• Press Releases
• Sales
• Broadcast
• Content Strategy
• Marketing Strategy