Greg McKenzie

About Greg McKenzie

Transformational retail and eCommerce executive with 25+ years of progressive leadership across U.S. and Canadian home-center, mass, club, and digital channels. Proven P&L owner managing portfolios from $20M to $10B+, with deep expertise driving profitable growth through Home Depot, Lowe’s, Menards, Amazon, Ace, and regional big-box retailers.Recognized for shifting organizations from transactional selling to building indispensable retail partnerships through data-driven joint business planning, category leadership, and omni-channel execution. Demonstrated success leading commercial transformations, accelerating innovation launches, optimizing trade investment ROI, and building high-performance teams with a strong general-manager mindset. Trusted executive partner to merchants and cross-functional leaders spanning product, marketing, supply chain, finance, and operations. CORE BUSINESS SKILLS 2025 – Present• Strategic Vision• P&L Ownership | EBITDA, Cash Flow & Working Capital• Annual Operating Plan/Leadership• Retail & eCommerce Strategy (B&M + Digital)• Home Center & Club Channel Leadership• Commercial Transformation & Growth Agendas• Joint Business Planning & Category Captainship• Data, Analytics & Revenue Management• Trade Spend Optimization & ROI• Product Line Reviews (PLR) & Innovation Launches• Cross-Functional Leadership & Operating Rhythm• Talent Development & Culture of Accountabilities

Experience

1. Vice President - North American Sales

   Hengdian Group Tospo Lighting Co., Ltd.

   Feb 2025 — Present · Atlanta, GA, US

   General manager accountable for a $20M+ North American retail portfolio across Home Depot (U.S./Canada), Lowe’s, Menards, Ace Hardware, Orgill, and regional accounts, with a mandate to scale the business to $100M within three years.• Won Home Depot Product Line Review (PLR), driving 100%+ YoY revenue growth and expanded shelf presence by developing strategic product positioning• Built and executed a retail growth agenda spanning innovation, promotions, and pro-segment expansion, aligning with financial objectives• Secured five off-shelf promotional programs (4 Lowe’s, 1 Home Depot) through data-driven merchant engagement and persuasive negotiation• Established a commercial/pro segment at Lowe’s, unlocking incremental volume and new customer journeys.• Placed 21 new SKUs at Lowe’s with phased national rollout, enhancing the product assortment• Won HEB contract ($3.5M) with a newly developed brand platform.• Partner closely with product, marketing, supply chain, and finance to manage pricing, inventory, service levels, and profitability, ensuring operational excellence.

Education

• Emory University - Goizueta Business School

  Advanced Leadership Program, Business Administration and Management

• East Texas A&M University

  Bachelor of Science Degree Program, Computer Science

Skills

• Marketing
• Visual Merchandising
• Big Box
• Product Management
• Sales
• Wholesale
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Marketing
• Merchandising
• New Product Implementations
• Sales Operations
• Store Operations
• Planograms
• Project Planning
• Sales Management
• Strategic Planning
• Time Management
• Entrepreneurship
• Analytics
• Consumer Products
• Assortment
• Hiring
• Retail Sales
• Management
• Team Building
• Program Management
• Forecasting
• Budgets
• Inventory Management
• Inventory Control
• Retail
• Pricing
• Leadership
• Wholesale Sales
• Customer Satisfaction
• Purchasing
• Product Development
• Multi-Channel Retail
• Analysis