Gregory Hobby

About Gregory Hobby

As a seasoned SaaS and Technology Executive with over 25 years of experience, I specialize in driving top-line growth by leading high-performing sales teams, designing scalable sales strategies, and fostering new business opportunities. My career is marked by a proven ability to build and scale teams, develop impactful go-to-market strategies, and grow revenues in competitive, fast-moving markets.Most recently Vice President of Sales and Marketing at Princeton TMX, I was responsible for re-building and leading the sales, marketing, and partnership organizations in a high-growth, startup environment. I’ve spearheaded initiatives that increased sales pipeline growth by over 200%, improved LinkedIn engagement by 150%, and launched successful marketing programs that significantly boosted brand awareness and lead generation.Previously, I led the central enterprise and commercial sales teams at Talkwalker, where I closed the largest deal in company history and introduced new sales processes that improved efficiency and deal velocity. At SPINS, I drove the growth of the sales team, restructured processes, and collaborated with industry-leading brands like Beyond Meat, Califia Farms and Unilever to unlock new revenue streams and improve client retention.With a background in SaaS, data analytics, and supply chain, I excel in creating and nurturing partnerships, improving sales processes, and aligning teams across functions to achieve company goals. Whether it\'s increasing revenue through cross-functional collaboration, mentoring sales leaders, or optimizing sales pipelines, I am passionate about driving business success through innovation, leadership, and operational excellence.Key Expertise-SaaS Sales & Marketing Leadership-Revenue Growth & Optimization-Team Building, Hiring & Development-Cross-Functional Collaboration-Go-To-Market Strategy & Execution-Sales Process Innovation & Pipeline Development-Client Retention & Business Development-Public Speaking & Thought LeadershipI’m always open to connecting with professionals in the SaaS and technology sectors who share a passion for innovation, leadership, and growth. Let\'s connect!

Experience

1. Vice President Sales

   Experity

   Jan 2025 — Present · Chicago, IL, US

Education

• Ball State University

  Bachelor of Science - BS, Political Science

  1996

• Indiana University Northwest

  Master of Business Administration - MBA, Marketing

  1999

Skills

• Market Research
• Food
• Marketing
• Business Planning
• Retail
• New Business Development
• Fmcg
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategy
• Product Development
• Marketing Research
• P&L Management
• Business Development
• Social Media
• Strategic Planning
• Food Service
• Marketing Management
• Sales
• Analytics
• Business Strategy
• Customer Insight
• Competitive Analysis