Gregg Benedikt
Creative Director/Copywriter • Creative Consultant • Advertising Professor/Lecturer
- Role
- Executive Creative Director at Dewey Cheatem & Howe
- Location
- Yonkers, NY, US
- LinkedIn followers
- 500 followers
About Gregg Benedikt
I\'m an award-winning Creative Director, Marketer, and Problem-Solver. Someone recently asked me an age-old question, “If you could do anything in this world, what would it be?” To their astonishment, I said, “I’d be a creative in advertising.”I love what I do. It’s that simple. It\'s been a roller-coaster of a career and I wouldn\'t change a thing.(Well, maybe one. A time we all wore overalls to a new business pitch, but that\'s a long story.) Over the years, I\'ve worked at many of the major agencies in New York – and even a few minor ones. That experience has helped me develop a simple creative philosophy:Every client is different. Every brand is different. Every problem you are trying to solve is different.In addition, my passion and knowledge about advertising have been brought to the classroom. Many years ago, I started teaching a conceptual / big idea / portfolio-building course at the School of Visual Arts.
Experience
Executive Creative Director
Jan 2021 — Present · New York, NY, US
Creative. Problem solving. Creative problem solving. Period.
Skills
- Donuts
- Interaction Design
- Brand Development
- Juice
- Corporate Identity
- Shellac
- Piano Moving
- Sanskrit
- Outdoor Advertising
- Microsites
- Knitwear
- Fun
- Meditation
- Art Direction
- Shepherding
- Integrated Marketing
- Content Strategy
- Bubble Wrap
- Advertising
- Mouse Handling
- Copywriting
- Corporate Branding
- Interactive Marketing
- Wings
- Interactive Advertising
- Branding & Identity
- Mandolin
- Alchemy
- Celebrations
- Natural Horsemanship
- Bread
- Creative Direction
- Alchemist
- Swat
- Shotokan Karate
- Brand Architecture
- Gel
- Snooker
- Ballet
- Spiritual Teacher
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