Gregg Shupe

About Gregg Shupe

I support life sciences and technology companies that need senior-level strategic guidance without committing to a full-time executive. I am hands-on and outcome-driven, giving companies absolute clarity, an actionable commercialization strategy, and growth plans that hold up in regulated, technical environments. My approach helps accelerate revenue and minimize costly errors.I help early and mid-stage companies develop the systems, positioning, and strategic framework needed to scale. My services include market strategy, business development architecture, competitive positioning, and go-to-market planning and execution, all tailored to the demands of regulated and technical industries.I led growth, marketing, and product initiatives across SaaS, enterprise technology, and advanced manufacturing, and later expanded into life sciences and other regulatory-driven industries. This experience allows me to connect business strategy directly with the operational realities companies face when developing complex, high-stakes products and services.If you are facing growth, scalability, or strategic inflection points and need a partner with a broad perspective, I am here to help.

Experience

1. Chief Strategy Officer (CSO)

   Hygenix, Inc

   Dec 2020 — Present · NC, US

   As Partner and Chief Strategy Officer at Hygenix, I help life science, Semiconductor, EV battery, and other regulated manufacturing companies build the strategies and operating systems they need to scale with confidence. I turn complex projects, compliance demands, and market barriers into clear strategies, scalable frameworks, and practical plans that reduce risk, speed up execution, and support sustainable growth.My focus at HygenixSetting strategic direction: Establish priorities, strengthen our service portfolio, and expand into the regulatory sectors where our expertise has the greatest impact.Leading business and growth consulting: Guide clients through market shifts, refine positioning, architect business development programs, and build go-to-market strategies tailored for regulated environments.Build and implement growth frameworks: Create playbooks and operating models that help clients to win business, manage pipelines, and scale while protecting quality and compliance.Developing opportunity and partnership strategies: Identify new and emerging markets, strengthen channel relationships, and create partnership programs that drive long-term and meaningful growth.

Education

• Olivet Nazarene University

  B.A., Communication

  1996 — 1999

Skills

• Google Analytics
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Salesforce.com
• Saas
• Affiliate Marketing
• Ppc
• Graphic Design
• Strategy
• E-Commerce
• Product Development
• Search Engine Optimization (SEO)
• Online Marketing
• Web Development
• SEO
• Competitive Analysis
• Entrepreneurship
• Start-Ups
• Creative Direction
• Product Management
• Business Development
• Digital Marketing
• Analytics
• Business Strategy
• Lead Generation
• Mobile Devices
• Web Marketing
• Product Marketing
• Social Media Marketing
• Market Planning
• Management
• Web Analytics
• Integrated Marketing
• Customer Relationship Management (Crm)
• B2b
• Program Management
• Direct Marketing
• Marketing Communications
• Marketing