Gregg Parsons

Chief Executive Officer @Crossroads Hospitality

Florence, SC, US

Gregg Parsons is a seasoned hospitality professional with over 30 years of experience in the industry. A 1992 graduate of the University of South Carolina, Gregg earned his Bachelor of Science degree in Hotel, Restaurant, and Tourism Administration. He began his career with Holiday Inn in Myrtle Beach, SC, before joining a local hospitality company in Florence, SC, in 1996.In Gregg became the President of the company, where he served for 28 years, leading the organization through growth and success. His leadership extended beyond his company as he served as the past chairman of both the Florence County Accommodations Tax Committee and the Florence Hotel Association.Gregg has served the IHG Owners Association for the past 4 years as a member of the Technology Committee where he was recently asked to serve as the co-chair of the committee. Gregg has a passion for technology and enjoys testing and exploring new technologies especially in the hospitality space.In 2024, Gregg took the next step in his career by founding Crossroads Hospitality, a company he takes great pride in for offering personalized, high-quality hospitality management. With a focus on development, renovations, and finance, Gregg brings a wealth of expertise and a dedication to excellence in every project he oversees.Outside of his professional achievements, Gregg is actively involved in his local church and places a high value on giving back to his community, always striving to make a positive impact both professionally and personally. Gregg and Tina share 5 beautiful daughters, loves dogs, spending time travelling and enjoys being on the water.

University of South Carolina

BS