Gregg Nell

About Gregg Nell

I\'m building the future of B2B marketing by combining deep experience on digital marketing strategy with AI enhanced capabilities. With 20+ years in digital marketing and detailed understanding on how to market SaaS technology, I specialize in AI-enhanced campaign development, MarTech architecture, and demand generation with a focus on nurturing qualified, high-converting leads for sales.At Cox Automotive, I lead digital marketing and marketing operations for industry-leading SaaS platforms in our Retail portfolio— this includes household names like Autotrader and Kelley Blue Book, along with brands that support auto dealers like vAuto, VinSolutions, Dealer.com, Xtime, and Dealertrack DMS. My work spans the full B2B marketing stack: AEO/GEO/SEO focused owned media websites, Salesforce Marketing Cloud automation, multi-channel ABM campaigns, and data-driven optimization across paid search, programmatic, email, and social.What sets me apart: I\'m actively integrating AI prompting and generative AI tools into campaign strategy, campaign reporting and marketing operations. I don\'t just talk about AI in marketing — I\'m implementing it to move faster and improve outcomes.Core expertise: AI integration • B2B SaaS marketing • Salesforce Marketing Cloud • demand generation • ABM strategy • MarTech stack optimization • multi-channel campaign management • marketing analytics • team leadership and mentorshipAlways learning, always optimizing, always human.

Experience

1. Digital Marketing Marketing Operations Director

   Cox Automotive Inc.

   Nov 2020 — Present · Oakbrook Terrace, IL, US

   At Cox Automotive, Inc. my responsibility include marketing operations and digital marketing campaign strategy, media planning, execution, MarTech and performance of digital marketing strategies for automotive industry leading technology software. My brands include leading automotive inventory software vAuto, and Kelley Blue Book Instant Cash Offer consumer acquisition dealer software business areas. Core role includes strategic thinking, campaign concepting, ABM efforts, outbound lead generation telemarketing team, marketing automation, optimization and execution of campaigns across the digital eco-system with a sharp focus to drive sales and marketing qualified leads to our website properties.Advance vAuto and Kelley Blue Book Instant Cash Offer\'s presence and reputation on LinkedIn, Twitter, Facebook, YouTube and other social media sites. Providing weekly/monthly analytics reviews to aid ongoing marketing and sales reporting for executive leadership. Leverage marketing insights, analytics, and A/B testing to improve search funnel and experience through messaging, landing pages, user experience and buyer touchpoints.

Education

• Eureka College

  Bachelor of Business Administration (B.B.A.), Marketing

  1996 — 2000

Skills

• Search Engine Marketing (Sem)
• Online Lead Generation
• Print
• Reputation Management
• Branded Content Development
• Interactive Marketing
• Account Management
• Display Advertising
• Mobile Advertising
• Social Media Marketing
• Digital Media
• Ppc
• Google Analytics
• Behavioral Targeting
• Direct Mail
• Web Analytics
• Content Strategy
• Online Reputation Management
• Social Media Management
• Sales Management
• Newspapers
• Direct Mail Campaigns
• Rich Media
• Advertising Sales
• Email Marketing
• Search Advertising
• Online Publishing
• SEO
• Digital Strategy
• Mobile Marketing
• Google Adwords Professional
• Interactive Media
• Digital Marketing
• Online Marketing
• Marketing Analytics
• Sales Rep Training
• Social Media
• Marketing
• Google Adwords
• Search Engine Optimization (SEO)