Gregg Kaufman

Senior Director, Strategy & Performance

Role
Senior Director, Strategy & Performance at Ankura
Location
Nashville, TN, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Gregg Kaufman

Consulting and client services leader with 20+ years of experience helping Fortune 500…

Experience

  1. Senior Director, Strategy & Performance

    Ankura

    Oct 2024 — Present · Nashville, TN, US

    As a Director in Ankura’s Strategy & Performance practice, I lead high-impact transformation initiatives for Fortune 500 and private equity-backed clients, with a focus on execution, cross-functional alignment, and measurable results. My current work spans digital strategy, product marketing, and large-scale microsite migrations that enhance business agility and reduce costs.Key Contributions- Led the end-to-end strategy and execution for multiple corporate microsite migration projects, delivering ahead of schedule and generating significant cost savings for clients- Directed cross-functional teams across marketing, IT, and product to ensure seamless coordination and alignment around transformation goals- Developed and implemented custom PMO frameworks, communication plans, and risk management strategies that improved project transparency and speed to value- Applied UX, analytics, and stakeholder engagement best practices to de-risk digital product launches and optimize user adoption-Served as a trusted advisor to client executives, helping translate broad strategic objectives into executable, on-the-ground action plans-Managed all aspects of program delivery, including scope, timeline, budget, vendor coordination, and reporting.

Education

  • Cal State Fullerton, College of Business and Economics

    BA

Skills

  • Qualitative Research
  • Market Research
  • Quantitative Research
  • Marketing Research
  • Focus Groups
  • Questionnaire Design
  • Analytics
  • Data Analysis
  • Segmentation
  • Budgets
  • Competitive Analysis
  • Account Management
  • Analysis
  • Survey Design
  • Project Management
  • Marketing Strategy
  • Customer Insight
  • Crm

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Gregg Kaufman — Senior Director, Strategy & Performance at Ankura in Nashville, TN, US | Unifers