Gregg Kaufman
Senior Director, Strategy & Performance
- Role
- Senior Director, Strategy & Performance at Ankura
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Gregg Kaufman
Consulting and client services leader with 20+ years of experience helping Fortune 500…
Experience
Senior Director, Strategy & Performance
Oct 2024 — Present · Nashville, TN, US
As a Director in Ankura’s Strategy & Performance practice, I lead high-impact transformation initiatives for Fortune 500 and private equity-backed clients, with a focus on execution, cross-functional alignment, and measurable results. My current work spans digital strategy, product marketing, and large-scale microsite migrations that enhance business agility and reduce costs.Key Contributions- Led the end-to-end strategy and execution for multiple corporate microsite migration projects, delivering ahead of schedule and generating significant cost savings for clients- Directed cross-functional teams across marketing, IT, and product to ensure seamless coordination and alignment around transformation goals- Developed and implemented custom PMO frameworks, communication plans, and risk management strategies that improved project transparency and speed to value- Applied UX, analytics, and stakeholder engagement best practices to de-risk digital product launches and optimize user adoption-Served as a trusted advisor to client executives, helping translate broad strategic objectives into executable, on-the-ground action plans-Managed all aspects of program delivery, including scope, timeline, budget, vendor coordination, and reporting.
Education
Cal State Fullerton, College of Business and Economics
BA
Skills
- Qualitative Research
- Market Research
- Quantitative Research
- Marketing Research
- Focus Groups
- Questionnaire Design
- Analytics
- Data Analysis
- Segmentation
- Budgets
- Competitive Analysis
- Account Management
- Analysis
- Survey Design
- Project Management
- Marketing Strategy
- Customer Insight
- Crm
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