Gregg Heard

About Gregg Heard

I led the redesign of one of the world\'s most recognized brand identities at AT & T, transforming a transient visual system into an enduring, multi-sensory brand program that drove double-digit increases in attribution scores within 12 months. That project captures what I do: I take global brands through comprehensive design transformations that unify the customer experience and move business metrics.Across 20+ years as a VP of Design, VP of Brand and Creative, and Creative Director at AT & T, Restaurant Brands International, Sage, 3M, and Philips, I have built and led multidisciplinary design organizations of up to 400+ professionals. I specialize in the intersection of brand strategy, experience design, and emerging technology — developing scalable design systems that harmonize brand, product, and digital touchpoints across the entire customer journey.At RBI, I led the global design function across Burger King, Tim Hortons, Popeyes, and Firehouse Subs, where the Burger King brand transformation contributed to a 6.4% increase in sales. At Sage, I drove a brand transformation that delivered a 12% revenue increase in 12 months and produced a Grand Prix-winning B2B campaign. At 3M, I built a design harmonization program for the Personal Safety Division that increased speed-to-market by 25%.My recent work at Publicis Sapient focused on pioneering Agentic AI frameworks for creative production and re-engineering brand content for agentic commerce, enhancing brand visibility and transaction efficiency for AI agents by 80%. I bring deep conviction that the next frontier of brand leadership lives at the intersection of design strategy and AI, and will be focused on post-UI, voice-first, and agent-mediated experiences.I am a recipient of honors from the Smithsonian National Design Museum and the International Forum on Design, and a 2025 Clio winner for Burger King sonic branding. I am currently exploring VP, Design, VP, Brand and Creative, and Creative Director opportunities.

Experience

1. Gvp Executive Creative Director, Experience

   Publicis Sapient

   Mar 2025 — Present · Atlanta, GA, US

   Led Agentic AI transformation and creative strategy for global clients, integrating media, data, and design to build customer-centric ecosystems at the intersection of brand strategy and emerging technology.Partnered with C-suite clients to pioneer Agentic AI products and frameworks that positioned AI as a collaborative creative partner, automating and streamlining creative production processes to increase operational efficiency while enabling teams to deliver personalized, customer-centric content at scale.• Spearheaded R&D initiatives to re-engineer brand and marketing content for agentic commerce, enhancing brand visibility and transaction efficiency for AI agents by 80%• Developed strategic design frameworks bridging business goals and emerging AI capabilities for Fortune 500 clients• Pioneered approaches to optimize brand presence in Post-UI and voice-first ecosystemsThis work deepened my focus on the convergence of design leadership and emerging technologies, an interest and capability I will bring to my next VP, Design or Creative Director role.

Education

• Kent State University

  Bachelor of Fine Arts - BFA, Design and Visual Communications

Skills

• User-Centered Design
• Experience Design
• Visual Communication
• Marketing
• Design Thinking
• Design Management
• Graphic Design
• Branding & Identity
• Art Direction
• User Interface Design
• Concept Design
• Interaction Design
• Product Design
• Design Strategy
• Brand Development
• Corporate Identity
• User Experience Design
• Marketing Communications
• Integrated Marketing
• Brand Management
• Packaging
• Design Leadership
• User Experience
• Marketing Strategy
• Concept Development
• Strategic Design
• Management
• Team Building
• User Research
• Corporate Branding
• Mobile Design
• Information Architecture
• Concept Generation
• User Interface
• Typography
• Creative Strategy
• Leadership
• Logo Design
• Product Development
• Brand Implementation