Gregg Chalk

About Gregg Chalk

I\'m a senior marketing, communications, and growth executive with more than 15 years of…

Experience

1. Head of Marketing and Business Development

   Aspen Publishing

   Apr 2023 — Present · Burlington, MA, US

   Spearhead all marketing, sales and tactical growth initiatives for the organization, spanning multiple channels of distribution with full budget accountability. Complete responsibility for delivery of revenue goals and KPI’s for all business and consumer projects including strategy, branding, business development, sales, marketing funnel management and communications. During my tenure, the company has seen significant growth in key areas including increasing online revenue by over 50% year over year, while leading the creation of new campaigns to drive improved performance from our business to business channel. In addition, I have led all strategic efforts of our growth channel including Aspen’s national launch of the JD-Next law school admissions program.Highlights include:• Lead strategic marketing and communications efforts across Direct, B2B and Growth channels, with full accountability for achieving and surpassing annual revenue and margin targets. • Directed strategic initiatives for the rollout and growth of JD-Next – a premier law school admissions program – exceeding enrollment targets and achieving adoption by over 25% of all U.S. law schools. • Spearheaded all marketing efforts to launch Aspen’s Shopify e-commerce site and Klaviyo CRM implementation, while currently managing the digital strategy, resulting in revenue growth of 50% YoY. • Lead hiring and staffing strategy for Aspen’s marketing department, identifying key talent, optimizing recruitment processes, and aligning team structure with strategic growth objectives to build a high-performing, results-driven team. • Developed and implemented a comprehensive branding and sub-brand strategy, integrating foundational and tactical elements to ensure cohesive brand identity and market alignment across all business units.• Utilize data analytics to segment audiences accurately and deploy tailored acquisition tactics, driving improved return on investment and enhancing campaign effectiveness.

Education

• Bellevue University

  Masters, Business Administration

  2004 — 2006

• Springfield College

  Bachelor, Sports Management, Business

Skills

• Project Management
• Online Marketing
• Technical Marketing
• Branding
• Partnership Development
• Athletic Apparel
• Higher Education
• Travel Industry
• Public Relations
• Public Speaking
• Marketing Communications
• Office Supplies Industry