Gregg Bushyeager

Marketing and Digital Technology @Wyndham Destinations

Indianapolis, IN, US

MARKETING TECHNOLOGYMarketing Data Warehouse - Participated in budget justification, RFP process, contract negotiation, requirements gathering (globally), project management, testing and deployment. Second implementation has delivered $2.7m in savings over the last four years.Digital Technology - Implemented RCI\'s first email service provider (eDialog). Participated in transition to the second, ExactTarget (now Salesforce Marketing Cloud). Worked on teams implementing Member Notifications, Personalization, Recommendations, SMS & JourneyBuilder in the Marketing Cloud.Data Integration - Helped bring critical business systems together. RCI business systems to MDW. Between the MDW & Marketing Cloud. Between ICE & RCI. Between Barclays & RCI. Between the MDW and RCI.com. From the MDW to Salesforce Service Cloud. MARKETINGAdvertising Sales - Integrated DoubleClick ad delivery & tracking platform on RCI.com and developed digital products for the Endless Vacation Magazine Advertising Sales team.ICE Partnership - Normalized the ICE partnership. Defined the marketing strategy required to support their product line, including loyalty programs, certificate products, lead generation, segmentation and contact strategy, underlying data requirements, creative and reporting.ANALYTICSTracking Reports & Miscellaneous Analysis - Created various reports over time, including: Campaign Performance Tracking, ICE Performance Tracking, Member Demographic Summary, etc. Involved in countless data troubleshooting exercises and ad hoc analyses.STRATEGIC PLANNINGHelped formulate digital and data strategies required to support Marketing initiatives. Participated in budgeting process. Worked to coordinate strategies between the Call Center, Online and Marketing.PARTNER & VENDOR MANAGEMENTTough but fair. Have been deeply involved in with strategic partners (ICE, Augeo & Barclays) and vendors (eDialog, ExactTarget, Salesforce, Merkle & Infogroup).