Greg Feldman

About Greg Feldman

An award-winning marketing director with 10+ years of experience, distinguished for strategic marketing leadership and a seasoned manager with exceptional problem-solving skills. Successive promotions for contributions to significant brand growth and revenue enhancement through innovative marketing campaigns and digital strategies. Adept at managing diverse teams, collaborating with various management groups, and executing comprehensive marketing strategies across SEO, email marketing, and social media campaigns. Known for demonstrating a proactive approach to overcoming challenges, fostering and facilitating cross- and inter-departmental collaboration, and maintaining brand integrity across all platforms.

Experience

1. Chief Marketing Officer

   Alper Jcc Miami

   Apr 2024 — Present

   Developed and executed a comprehensive marketing strategy to increase enrollment across all departments, resulting in 30% growth.• Spearheaded a transformative rebranding initiative, including overhauling visual identity, customer engagement strategies, and customer service protocols to align with organizational values and mission.• Built and implemented a strategic social media plan, increasing engagement and followers by more than 300% within the first 90 days.• Introduced data-driven decision-making processes, leveraging analytics to measure campaign effectiveness and demonstrate ROI for marketing investments.• Restructured email marketing campaigns, driving open and click-through rates by more than 40% and improving audience segmentation for personalized communication.• Directed the creation of innovative digital marketing campaigns, including web enhancements, SEO, and paid media strategies, achieving over 100% increase in digital lead generation.• Conducted research and led the implementation of a new CRM system, uniting all facets of the organization into a single, integrated digital ecosystem to streamline operations and enhance stakeholder communication.• Directed the design and launch of a new website, improving user experience and increasing customer engagement through enhanced content and intuitive navigation.• Cultivated relationships with media outlets to secure prominent coverage, raising brand awareness on both local and regional levels.

Education

• University of Miami

  Bachelor of Science (B.S.), Communications

• Full Sail University

  Master of Fine Arts (MFA), Media Design