Greg Falconer

CEO @Ivitafi

Atlanta, GA, US

iVitaFi focuses on improving patient financial health and provider sustainability. Our non-recourse program provides an all-digital, 0% interest line of credit for patients of all credit profiles, helping our partner hospitals throughout the U.S. improve cash flow and reduce patient bad debt. Our patient engagement and payment platform help providers to connect with patients via their preferred method of payment and communication, helping them afford their medical care. We help patients pay for their out-of-pocket costs, keeping them on the path toward complete physical and financial wellness.

Southern Methodist University

Bachelor of Business Administration - BBA, Accounting, Organizational Behavior & Business Policy, Anthropology