Greg Dorr
Project-based Marketing Consultant and Creative Writing Pro
- Role
- Director, Sponsor Activation at America\'s River Roots
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Greg Dorr
I am a marketing expert with 39 years of experience in leading and executing integrated consumer marketing campaigns for both Fortune 50 and agency clients. I have a proven track record of delivering creative solutions that drive audiences and successful economic outcomes that achieve customer goals. My background includes leading new product launches, brand refresh initiatives, sales campaign development and rollout, integrated advertising efforts, name change acquisition marketing plans, segment and multicultural marketing planning, sponsorship negotiation, leverage and activation, retail merchandising and copy development. In 2021 I opened a coffeehouse and cocktail bar, creating the brand Fulton Yards Coffeehouse and Spirits from scratch. In addition to managing the branding, finances and HR for Fulton Yards I also draw on my marketing roots through project-based marketing challenges and opportunities where I can apply my skills and expertise to help brands grow and connect with their audiences.
Experience
Director, Sponsor Activation
Sep 2024 — Present · US
Education
University of Dayton
BA
1982 — 1986
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