Gregory Deluca

About Gregory Deluca

Superior performing, driven, award-winning, innovative, versatile, Laboratory Genetic and Molecular Oncology, IVF, Urology/ Obstetrics- Gynecology/Gastrointestinal/ Dermatology Territory Manager with additional long-term experience as a Specialty Sales Representative leader with 17 years in Healthcare/Pharmaceutical, Cardiology and Endocrinology sales in addition to 9 years of complex Software and Hardware sales experience. 15 years of Specialized Sales in Urology and OB/GYN offices and hospitals!0 years in Complex Genetic Laboratory Sales.Specialties: Advanced Genetic and Proteomic Cancer Testing, Histology and Cytology Laboratory Sales, Specialty Pharmaceutical Sales, High Technology Sales, account management, contract negotiation, internet technologies, A.S.P. platforms

Experience

1. Senior Prenatal Specialist

   BillionToOne

   Aug 2024 — Present

   Recruited to introduce and aggressively scale a brand-new territory across Massachusetts and RI. Tasked with establishing a market presence for Unity Complete (NIPT) from the ground up, successfully converting major accounts and securing long-term clinical partnerships with marquee practices and hospital systems.•Orchestrated an impressive volume increase of 10x growth in just over a year and a half. Consistently exceeded all OKRs and revenue targets- earning the prestigious \"100 Club\" award in 2024.• Successfully displaced established diagnostic labs at seven high-volume practices by demonstrating clinical superiority; accelerated adoption and innovated workflow solutions by leveraging best in class technology for superior results and clinical management. • Appointed to the Field Account Marketing Team to serve as a key liaison between the regional sales team and corporate marketing; responsible for synthesizing client feedback and field insights to prioritize and create high-impact marketing collateral.• Identified field barriers and co-developed an automated SMS patient-nudge system to optimize order fulfillment. Engaged 3,491 patients since launch, resulting in 1,103 additional tests completed (31.5% conversion rate).•Regional mentor for new hires on the minutia of diagnostics: workflows, billing, logistics etc.

Education

• Keene State College

  Batchelor of Arts; Associate of Arts, Communication; Interpersonal Communication; Education

  1993 — 1997

Skills

• Territory Management
• Selling
• Diabetes
• Gastroenterology
• Strategic Planning
• Marketing Strategy
• Training
• Hospital Sales
• Networking
• Sales Management
• Endocrinology
• Pharmaceutical Industry
• Sales Force Development
• Hypertension
• Pharmaceutical Sales
• Medical Devices
• Direct Sales
• Sales Process
• Healthcare
• Business Development
• Leadership
• Public Speaking
• Allergy
• Marketing
• Sales
• Selling Skills
• Managed Care
• Urology
• Ob/Gyn
• Management
• Account Management
• Cardiology
• Sales Presentations
• Rheumatology
• Cold Calling
• Product Launch
• Sales Operations
• Customer Service
• Sales Effectiveness