Greg Carrasco
Managing Partner @Direct Nissan
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WORK HISTORY
Managing Partner @Direct Nissan
Mississauga, ON, CA
Managing Partner – Direct NissanAs Managing Partner of Direct Nissan, my mission is clear: to transform the dealership into the #1 Nissan retail store in Ontario. This role is about more than managing day-to-day operations—it’s about building a culture of excellence, driving growth, and creating an unparalleled customer experience.Key responsibilities include:• Leadership & Vision: Setting a bold strategy to achieve market leadership and rallying the team around a shared goal of operational and sales excellence.• Team Development: Building a high-performing, customer-focused team that thrives on innovation, accountability, and continuous improvement.• Customer Experience: Redefining what it means to serve customers by delivering exceptional service and fostering loyalty at every touchpoint.• Operational Excellence: Streamlining processes, optimizing inventory, and ensuring the dealership operates with precision and profitability.• Brand Building: Elevating the Direct Nissan name to be synonymous with trust, reliability, and top-tier performance in the automotive space.Under my leadership, Direct Nissan is set to raise the bar, delivering not just numbers but also an unmatched experience for our team and customers alike. The road ahead is ambitious, but with focus and determination, we will redefine what success looks like in the Nissan retail landscape.
EDUCATION
McMaster University
Political Science
Harvard Business School
Business/Commerce, General
Northwood U. (N.A.D.A.)
G.D.M., Automotive
ABOUT GREG CARRASCO
Greg CarrascoFather to four evil geniuses, Brazilian Jiu-Jitsu enthusiast, eternal student of life, and host of The Greg Carrasco Show on NEWSTALK 1010, the largest and most influential automotive radio show in Canada.#ThereIsomethingHappeningHereGreg’s resume isn’t just impressive, it’s legendary. With over 30 years in the automotive industry, he’s a powerhouse of expertise and creativity. As a dynamic public speaker and a radio host with charisma to spare, Greg captivates audiences across Canada and beyond, tackling topics like:• The power of branding• Mastering social media• Best practices in the automotive industry• Dealer operations that actually workBeyond the boardroom and the airwaves, Greg is an automotive turnaround specialist who has redefined what success looks like in dealership management. He’s turned struggling operations into profitable powerhouses by restaffing, retraining, and refining processes. He doesn’t just fix problems, he rewrites the playbook.With The Greg Carrasco Show running strong for over 18 years and his podcast attracting a global following, Greg has become a household name and a trusted voice for automotive advice, consumer awareness, and marketing strategies. His ability to connect with people, whether customers, clients, or listeners, has cemented his place as one of the most influential thought leaders in the industry.If you’re not already tuning in, you’re missing out. Because when Greg Carrasco is involved, something is always happening.
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