Gregory Carpiniello
Associate Director, Paid Search @Eightbar
Signup · Get unlimited contacts
WORK HISTORY
Associate Director, Paid Search @Eightbar
New York, NY, US
Leading a team of paid search managers in the planning, execution, and optimization of campaigns across Google, Bing, and other platforms • Organized and managing an independent team of junior and senior leads to strategize, develop, and implement marketing automation programs utilizing Python and JavaScript on a global-scale • Conducts in-depth analysis of campaign data to inform strategy and optimize performance • Collaborates with cross-functional teams to ensure consistent messaging and targeting across channels • Developed and maintaining strong relationships with clients, consistently delivering results and exceeding expectations
ABOUT GREGORY CARPINIELLO
As an Associate Director of Paid Search Strategy with over a decade of experience, I excel at leading teams in planning, executing, and optimizing campaigns across various platforms including Google and Bing. My expertise lies in SEM, analytics, and marketing automation programs using Python and JavaScript to deliver exceptional results on a global scale.I have a proven track record of managing both independent and cross-functional teams to develop effective strategies that align with client goals. With the ability to conduct comprehensive data analysis, I consistently drive ROI through informed strategy adjustments and performance optimization. My proficiency extends beyond SEM into creating engaging ad content, coordinating digital advertising across multiple sales channels, and developing insightful visualizations using Tableau, Google Data Studio, and Excel. My hands-on approach has helped me manage over $3 million in monthly ad spending while delivering quantifiable results for clients.But what sets me apart? It\'s my commitment to people development. I\'ve written a 48-page training guide teaching search marketing basics to new hires and interns, fostering a culture of knowledge-sharing and continuous learning within my team.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.