Greg Berumen

About Greg Berumen

I love Consumers & Shoppers. I’m always curious to understand who they are and why they buy the brands they do. My sense of curiosity and obsession for market trends & consumer/shopper insights give me an ability to formulate ideas and strategies that inform successful brand connections. I create communication and activation platforms that result in high engagement with Consumers & Shoppers, ATL & BTL. Brand growth naturally follows. I bring 20+yrs of strategy, leadership, creativity, and excellence to the beverage alcohol space where I thrive in knowing that my personal purpose of connecting people to moments that matter are enabled and realized through convivial occasions and iconic brands. I have a tremendous bias for action. I am most fulfilled professionally when I see the fruit of my and my Teams’ efforts – my personal motto is “Make it happen!” – finding solutions to break down barriers that get in the way of building brands is what drives me! Having grown up in a multicultural environment & being part of the LGBTQ+ community, I bring a unique perspective in the way I analyze brand and business opportunities through the lens of culture, trends and human truths. I\'ve also traveled extensively, and I have a profound passion for people, places and building brands with purpose that meet unique Consumer & Shopper needs. I live in NYC, speak English & Spanish fluently and French conversantly - I\'m also learning Italian. Every day I try to live my personal ethos:#CarpeDiem #passion #positivityMY VISION: Enable Consumer Convivial Moments that Matter.MY MISSION: Help Companies Build Brands through meaningful Consumer & Shopper Engagement.

Experience

1. Brand Director

   Armand De Brignac Champagne

   Feb 2025 — Present · New York, NY, US

Education

• University of California, Berkeley

  B.A., French & Spanish

• Pepperdine Graziadio Business School

  MBA