Greg Bertens

About Greg Bertens

Entrepreneurial technology strategist who leads highly-skilled teams to deliver modern…

Experience

1. Principal

   Likeable Development & Design

   Jan 2001 — Present

   Founded and lead boutique web development agency that helps redefine how brands connect with consumers. Drive business development, client strategy, and technical strategy. Oversee financial management. Clients range from upstart tech companies to global brands. • Advise on brand and content strategy, UI and UX, ensuring that sites reflect and strengthen the brand and advance brand goals. • Identify and ensure use of latest technology and functionality to create customized sites that stand out. • Oversee projects, providing input on the site’s look and feel, functionality, ways to use existing resources to reduce costs, and choices of front-end and back-end technology. • Assembled group of experienced individuals and firms as resources from which to build project teams, including on-shore and off-shore developers, project managers, designers, and content producers. Selected Client Stories: Cooley Go: Won 2015 Webby for Best Law Site – People’s Choice Award. Created a knowledge portal for law firm. Constructed custom Wordpress instance using HTML5, CSS3, a responsive framework and code caching methods to provide a seamless path when navigating site. SmithGroupJJR: For oldest architectural services firm in the US, developed a customer site that met client goals to demonstrate sustainability leadership; showcase work; recruit talent; and drive new business. Overhauled digital strategy across all platforms, bringing the brand to life on website, through social channels and blog. Dabo Health: Built a highly flexible, highly capable Ruby application that allows the healthcare community to improve quality of care and patient outcomes, by processing vast quantities of Medicare data regarding treatment and health status. Driscoll’s: Improved user experience with recipe data base for leading berry grower. Reconstructed complex database, added new functional elements, and strengthened existing functions such as reviews and ratings.

Education

• California Polytechnic State University-San Luis Obispo

  BA, English

  1993

Skills

• Creative Direction
• Android
• Web Analytics
• Relationship Building
• Cms
• E-Commerce
• Web Content Management
• Sem
• Google Analytics
• Entrepreneurship
• Social Networking Sites
• SEO
• Joomla
• Social Media
• Content Management
• User Experience
• Web Development
• Mobile Applications
• Drupal
• Wordpress
• Strategy
• Blogging
• Mobile Software
• Information Architecture
• Team Leadership
• Mobile Development
• User Interface Design
• Ruby on Rails
• Youtube
• Mobile Technology
• Tumblr
• User Interface
• Technology Strategist
• Online Marketing
• High Performance Teams
• Iphone Development
• Digital Strategy
• Business Development
• Iphone
• Web Design