Greg Bendesky

About Greg Bendesky

Marketing Director with 8+ years of experience leading brand-driven marketing strategies…

Experience

1. Marketing Manager

   Inglesina Usa Inc

   Jun 2021 — Present · San Diego, CA, US

   Develop and execute comprehensive marketing strategies and campaigns that align with the company\'s vision, goals and budget• Create, optimize and manage Amazon Ads & store, Google Ads and Paid social media marketing campaigns while ensuring efficient allocation of marketing resources and optimizing ROI, which contributed to sales growth of 2 key company products by 23% and 36% on average annually• Constant SEO and content optimization on company\'s website and partner shopping platforms, ensuring the brand image is presented consistently and accurately• Manage the company’s social media accounts and consistently updating the content which resulted in follower increase by 3% on average annually• Manage and coordinate B2B trade and consumer shows• Delegate and oversee tasks with an outsourced partner agency (Affiliate, PR)• Cast influencers based on their performance metrics and brand alignment, prepare social media campaigns, negotiate rates and monitor campaigns, coordinate influencer giveaways• Oversee market research to identify emerging trends, customer needs, and competitor strategies• Develop and maintain strong relationships with partners, agencies, and vendors to support marketing initiatives• Create e-mail newsletters, manage yearly photoshoots and video shoots• Monitor brand consistency across marketing channels and materials

Education

• University of Ljubljana, School of Economics and Business

  Master of Arts - MA, Marketing

  2015 — 2018

• Faculty of Social Sciences, University of Ljubljana

  Bachelor of Arts - BA, Marketing Communications & PR

  2011 — 2015