Greg Babel
Director of Marketing & Growth | Building scalable, data-driven systems that turn brand strategy into pipeline | B2B SaaS | Account-Based (ABM) & Integrated Marketing | Demand, Lifecycle, and RevOps Strategy
- Role
- Senior Solutions Marketing Manager at Anaplan
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Greg Babel
I build marketing systems that scale — uniting brand, content, and demand to create measurable, repeatable growth.At Syrup, I helped transform a great idea into an account-based go-to-market machine: doubling ARR, 5×’ing pipeline, and laying the operational groundwork for acquisition by Anaplan. From inbound infrastructure and paid engagement to HubSpot automation and AI-driven ICP tiering, I’ve led every part of the engine that connects strategy to sales.My background blends psychology, analytics, and creative direction. I’ve built and managed content programs, inbound ecosystems, and marketing ops for B2B SaaS organizations ranging from early-stage startups to unicorns — leading through both experimentation and structure.What drives me most is helping ambitious teams scale sustainably: defining systems, stories, and strategies that make complexity actionable.
Experience
Senior Solutions Marketing Manager
Sep 2025 — Present · San Francisco, CA, US
Education
The London School of Economics and Political Science (LSE)
MSc, Management (MBA-equivalent program)
2013 — 2015
Gonzaga University
B.A., Psychology
2004 — 2008
UCL
MSc, Psychoanalytic Developmental Psychology
2008 — 2009
Skills
- Psychology
- Team Leadership
- Developmental Psychology
- Team Management
- Organizational Effectiveness
- Research
- Writing
- Training
- Management
- Recruiting
- Qualitative Research
- Leadership
- Interviews
- Time Management
- Sustainability
- Team Building
- Editing
- Mentoring
- Photography
- Creative Writing
- Report Writing
- Business Development
- Public Speaking
- Microsoft Office
- Microsoft Excel
- Powerpoint
- Business Strategy
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