Gregoire Assemat Tessandier

About Gregoire Assemat Tessandier

Grégoire Assémat-Tessandier has a business mind with a creative heart.Every day, he inspires his teams to be bold. To be brave. And, every day, he partners with clients to use design and creativity as a transformative business driver.In the last couple of years, Greg helped Goldman Sachs build their first consumer product, a digital bank;partnered with NBCUniversal to design their new streaming platform; helped Comcast with their metaverse product experience and developed the global B2B brand platform of the most valuable company in the world.He also has extensive experience within the fashion and luxury sector, having led brand, experience and content projects for Hermes, Dior, Dom Perignon, Nina Ricci, Paco Rabanne, to name but a few.Connecting the dots between Brand, Design and Ideas, Greg is driven by the belief that a culture of creative innovation and radical diversity produces breakthrough work. And breakthrough work grows brands and businesses.He is a strong advocate of DEI at the core of the business, pushing recruitment efforts to diversify talent,promoting women and POC to leadership positions and engaging in pro-bono partnership with organizations committed to change.Greg entered the creative industry 20 years ago to do brilliant things with smart people for great brands. He has successfully built and scaled creative and product design businesses in France, UK, Europe and the USA. Along the way, with his teams, he was lucky enough to work for some of the most prestigious and iconic brands in the world.Grégoire is an active member of Surfrider Foundation and currently lives in Brooklyn, with his wife, 4 kids… and their lazy English Bulldog, Maurice.

Experience

1. President

   Publicis Groupe

   Feb 2024 — Present · New York, NY, US

   Lead a portfolio of agencies across Creative & Design, MarTech and Media.

Education

• Paris-Pantheon-Assas University

  Master, Business Law and Corporate

  1996 — 2001

• Paris-Pantheon-Assas University

  Master, Digital Communication

  2002 — 2003

Skills

• Agent of Change
• Crm
• Creative Excellence
• Mobile Marketing
• Digital Media
• Brand Development
• Agent for Change
• Team Leadership
• Integrated Marketing
• Negotiation
• Marketing Management
• Agency Relationship Management
• Strategy
• E-Commerce
• Creative Direction
• Brand Management
• Marketing Strategy
• Web Project Management
• Creativity
• Art Direction
• Digital Strategy
• Advertising
• Online Advertising
• Digital Marketing