Greg Apps

Global Marketing Communications Specialist @Agilent Technologies

Wilmington, DE, US

Work closely with Global Marketing Program Managers and Global Marcom Specialist colleagues to develop the global campaign strategy and design - Work with Global and Regional Marketing Program Managers to identify, develop and implement an effective campaign design to meet key business objectives and additional KPI’s (per the annual operational plans)- Ensure adherence to Agilent brand and design standards and consistent messaging across programs, campaigns and deliverables - Leads the development and delivery of all campaign assets such as eDM, landing pages, multi-media, media, web pages, key sales collateral (brochures, flyer) and campaign announcements on time and on budget - Work with Agilent internal groups and external agencies for development, localization and implementation of campaign assets - Track and analyze campaign performance metrics to continually optimize campaign outcome. Provide monthly campaign dashboard to monitor campaign effectiveness and provide recommendations to optimize results - Review and discuss campaign strategy and results with global and regional MPM and PLs/Segments stakeholders during quarterly marketing planning/review meetings to ensure strategic goals are met - Collaborate with internal clients and stakeholders such as Product and Segment Marketing, Global and Regional Marketing Program teams, and external partners to facilitate quality and timely delivery of projects - Own campaign budget allocation and cost tracking in Agilent systems to support ROMI analysis - Maintain projects and documents in Agilent databases and content management systems

University of Kentucky

BA