Greg Apps

About Greg Apps

As a Marketing Communications professional, I specialize in transforming complex ideas…

Experience

1. Global Marketing Communications Specialist

   Agilent Technologies

   Aug 2024 — Present · Wilmington, DE, US

   Work closely with Global Marketing Program Managers and Global Marcom Specialist colleagues to develop the global campaign strategy and design - Work with Global and Regional Marketing Program Managers to identify, develop and implement an effective campaign design to meet key business objectives and additional KPI’s (per the annual operational plans)- Ensure adherence to Agilent brand and design standards and consistent messaging across programs, campaigns and deliverables - Leads the development and delivery of all campaign assets such as eDM, landing pages, multi-media, media, web pages, key sales collateral (brochures, flyer) and campaign announcements on time and on budget - Work with Agilent internal groups and external agencies for development, localization and implementation of campaign assets - Track and analyze campaign performance metrics to continually optimize campaign outcome. Provide monthly campaign dashboard to monitor campaign effectiveness and provide recommendations to optimize results - Review and discuss campaign strategy and results with global and regional MPM and PLs/Segments stakeholders during quarterly marketing planning/review meetings to ensure strategic goals are met - Collaborate with internal clients and stakeholders such as Product and Segment Marketing, Global and Regional Marketing Program teams, and external partners to facilitate quality and timely delivery of projects - Own campaign budget allocation and cost tracking in Agilent systems to support ROMI analysis - Maintain projects and documents in Agilent databases and content management systems

Education

• University of Kentucky

  BA

  1996 — 2000

Skills

• Market Development
• Advertising
• Copywriting
• Business Development
• Digital Marketing
• Product Management
• Project Management
• B2b
• Direct Marketing
• Web Analytics
• Social Networking
• Brand Awareness
• Brand Development
• New Business Development
• Lead Generation
• Online Marketing
• Global Marketing
• Press Releases
• Event Management
• Digital Strategy
• Strategic Partnerships
• Strategic Communications
• Market Planning
• SEO
• Strategy
• E-Commerce
• Trade Shows
• Multi-Channel Marketing
• Web Content Management
• Strategic Planning
• Account Management
• Email Marketing
• Competitive Analysis
• Creative Direction
• Marketing Communications
• Crm
• Brand Management
• Cross-Functional Team Leadership
• Online Advertising
• Google Analytics