Greg van Ullen
Director of Digital Marketing at PLI
- Role
- Digital Marketing Director at Practising Law Institute Pli
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Greg van Ullen
Marketing Professional with Entrepreneurial & Design acumen.Excellent parallel parker.
Experience
Digital Marketing Director
May 2019 — Present · New York, NY, US
Lead the Digital Marketing team at PLI, a $66M SaaS-like legal & professional continuing education platform. With an organizational focus on engagement of existing users, oversaw an implementation of Salesforce Marketing Cloud/Pardot, and leveraged user data to increase program registration by 47% while decreasing email campaign count by 19%.Additionally, created and drove PLI’s first digital, retail & net-new enterprise, cross-channel acquisition efforts, and provided attribution leveraging of the Salesforce suite. Contributed $151k to enterprise revenue and a 40% increase in Individual Memberships YoY.In addition:• Lead strategy & development of cross-departmental marketing projects in an Agile-environment;• Managed a team of 4, responsible for email marketing, social media, SEM, web analytics, and SEO;• Oversaw PLI’s first non-direct-buy display ad initiative to drive effective and efficient lead-gen: sourced and managing agency partner.
Education
Rensselaer Polytechnic Institute
BS, Electronic Media, Arts & Communication
2000 — 2002
University at Buffalo
Chemical Engineering
1998 — 2000
Skills
- Marketing Strategy
- Social Media
- Microsoft Office
- Process Management
- Marketing
- Html
- Social Media Marketing
- Management
- Business Development
- Digital Marketing
- Vendor Management
- Food & Beverage
- Online Marketing
- Product Development
- Leadership
- Customer Relationship Management (Crm)
- Public Speaking
- Facebook Marketing
- Adobe Design Programs
- Project Management
- Supply Chain Management
- Graphic Design
- Digital Strategy
- Cascading Style Sheets (Css)
- Quickbooks
- Social Marketing
- Email Marketing
- Public Relations
- Advertising
- Vendor Relationship Management
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