Greg Travers
Advisor, Marketing Operations @Boomi
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WORK HISTORY
Advisor, Marketing Operations @Boomi
EDUCATION
Institute of Technology, Sligo
Bachelor's degree
ABOUT GREG TRAVERS
I\'m a marketing operations professional with experience in B2B SaaS, focused on helping teams run smarter campaigns and improve how marketing connects to revenue. I specialize in the technical foundation that helps marketing execute effectively, including email automation, database management, platform administration, and coordinating processes between Go-To-Market teams. What sets me apart is my curiosity and ability to spot what\'s not working—whether it\'s a lead flow issue, a reporting gap, or a campaign process that needs tightening—and build practical solutions that make things easier and more effective for the teams I partner with. I have deep hands-on experience with Marketo across multiple instances in a global-scale environment, along with Salesforce and other core martech tools. At Boomi, I led the enablement and global rollout of the gifting platform Alyce/Sendoso—driving adoption through documentation, training, and measurable improvements in sales engagement. I\'m always exploring new tools and approaches, including AI and automation, with an eye toward improving how marketing can scale impact and deliver measurable results. I bring a mix of technical depth, attention to detail, and a strong understanding of how systems, data, and teams work together. Certifications Marketo Certified Expert Marketo Certified Practitioner Salesforce Marketing Cloud Certified Administrator Salesforce Marketing Cloud Email Specialist
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