Greg Smith
- Role
- Director Brand and Shopper Insights at Samsung Electronics
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Greg Smith
Talented insights and analytics director with deep experience working in the health care…
Experience
Director Brand and Shopper Insights
Jul 2022 — Present
Education
University of Connecticut
Master of Business Administration - MBA, Marketing Management
The University of Texas at Austin
Radio-TV-Film, Communications
MIT Sloan School of Management
Digital Marketing Analytics Executive Education
Skills
- Marketing Research
- Product Launch
- Consumer Products
- Market Research
- Market Analysis
- Competitive Intelligence
- Consumer Insight
- Competitive Analysis
- Cross-Functional Team Leadership
- Marketing Strategy
- Shopper Marketing
- Customer Insight
- Analytics
- Brand Equity
- Segmentation
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