Greg Sansone
Vice President of Programming for Sportsnet @Rogers Sports & Media
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WORK HISTORY
Vice President of Programming for Sportsnet @Rogers Sports & Media
reporting to the President of Sportsnet, help develop our sports content strategy• lead the teams responsible for program planning, on-air presentation and program compliance• developed the idea for Sportsnet’s original content group; helped build the department and continue to manage this team. This group works closely with our sales team, external clients and agencies and the primary objective is to produce content that can integrate brands & sponsorship. This has led to a more collaborative approach internally, while at the same time has lowered overall costs, produced content that has increased ratings and has generated incremental revenue by creating content viewers & advertisers want. • responsible for scheduling & programming all seven Sportsnet channels (SN East, SN Ontario, SN West, SN Pacific, SN360, SN1 and SN World) and online streaming service SN NOW, helping lead Sportsnet to become Canada\'s #1 sports media brand. Also work with CBC, City and OMNI to schedule NHL games on all three networks. • build relationships with content and league partners including NHL, MLB International, WWE and team partners at Maple Leafs Sports & Entertainment, Toronto Blue Jays, Vancouver Canucks, Edmonton Oilers and Calgary Flames• work closely with Sportsnet’s marketing team to prioritize events and game promotion
EDUCATION
University of Toronto
Bachelor of Arts - BA
SKILLS
ABOUT GREG SANSONE
Vice President, Sportsnet at Rogers Media
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