Greg Rice

About Greg Rice

Specialist in accelerating the growth of B2B technology companies. Successful Information Technology company Marketing Executive and Founder with more than 20 years of experience. Co-founded Legadero Software, an IT Project and Portfolio Management software company acquired by Borland. Have worked with many successful VC funded software startups as a Strategic Marketing Consultant. Led Product Marketing for Tivoli/IBM\'s $1.2 billion Enterprise Business Unit, which focused on information technology solutions.Expert At- Identifying pervasive and urgent problems- Defining innovative solutions- Articulating differentiated value- Motivating teams- Enabling sales.Experience Summary- Built a successful B2B software startup, co-founded as President- Strategic Marketing Consultant for B2B technology companies- Managed small and larger teams as an IBM and Borland Product Line Manager and Executive- Sales management, direct sales, SE.

Experience

1. Co-founder

   Operate Technologies

   Jan 2025 — Present · Austin, TX, US

   Operate Technologies develops the Operate Mobile and SaaS platform, purpose-built for customer Account Managers at commercial landscaping companies.In a category where services are inherently similar, true differentiation doesn’t come from how well a lawn is mowed, it comes from communication, responsiveness, quality control, and consistent customer attention. These outcomes are driven by Customer Account Managers.Operate empowers Account Managers to spend less time behind a desk and more time on-site with customers. Our platform streamlines issue capture, enhances communication, and automates administrative work, freeing Account Managers to strengthen relationships, improve service quality, and proactively drive enhancement opportunities.

Education

• Rutgers Graduate School of Management, Rutgers University

  MBA

• Rutgers College, Rutgers University - New Brunswick

  Bachelors

Skills

• Entrepreneurship
• Cloud Computing
• Product Strategies
• Product Management
• Market Research
• Software Development Life Cycle
• Saas
• Customer Relationship Management (Crm)
• Management
• Project Management
• Css
• Html
• Demand Generation
• Systems Management
• Professional Services
• Lead Generation
• Enterprise Software
• Sales Management
• Product Marketing
• Business Planning
• Crm
• Strategic Partnerships
• Jquery
• Marketing Communications
• Strategy
• Messaging
• Business Alliances
• Business Intelligence
• Javascript
• Cross-Functional Team Leadership
• Marketing Strategy
• Governance
• Go-to-Market Strategy
• Marketing Management
• Market Analysis
• Sales Enablement
• Competitive Analysis
• Start-Ups
• Marketing