Greg Reintjes
Senior Vice President, Head of Marketing @Lalo Tequila
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WORK HISTORY
Senior Vice President, Head of Marketing @Lalo Tequila
As head of marketing, I helped scale LALO from an early-stage startup into one of the fastest-growing spirits brands in the U.S. I built the marketing function from the ground up, driving significant growth in revenue, national distribution, and cultural relevance. I had the great fortune to hire, train, and scale a +20 person cross-functional marketing team across brand management, creative, digital, experiential, and trade marketing — moving from a founder-led model to a high impact professional organization.In a category experiencing slowing growth, we have managed to defy gravity on our path to becoming the next great brand within consumer.
EDUCATION
Rockhurst High School
H.S. Diploma
The London School of Economics and Political Science (LSE)
International Relations and Affairs
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA, Marketing/Marketing Management, General
Universitat Pompeu Fabra
Spanish Language and Literature
Vanderbilt University
Bachelor of Arts (B.A.), History, English, Spanish, Corporate Strategy
SKILLS
ABOUT GREG REINTJES
Currently leading marketing at LALO Tequila.Exploring consumer psychology and unlocking cultural insights is what exhilarates me when I go into work. I am obsessed with understanding \"why\" humans love products, brands, and experiences and \"how\" companies can become indelible parts of consumers lives.I bring a unique blend of big brand discipline from my earlier career in brand management at leading global spirits brands, combined with the entrepreneurial mindset needed to build and scale a modern consumer brand from the ground up.
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