Greg Piche

About Greg Piche

I’m a VP-level product leader specializing in building and scaling supplement and consumer health portfolios—particularly in Amazon and DTC-driven businesses.I focus on helping companies move from opportunistic product launches to disciplined, high-performing innovation systems. That includes defining portfolio strategy, identifying high-value need states, and implementing stage-gate processes that improve speed, quality, and commercial outcomes.Currently, I advise Double Wood Supplements (a Gryphon Investors portfolio company), where I lead product strategy and innovation process development—helping the team prioritize growth opportunities and build a more structured pipeline for new product development.Across my career, I’ve operated in environments where resources are constrained but expectations are high—ranging from large CPG (The Clorox Company) to startups and growth-stage businesses. My work consistently centers on:* Building focused, high-impact product roadmaps* Identifying where value is being left on the table* Creating systems that enable faster, better decisions* Driving execution from concept through launchI’m particularly effective in companies at an inflection point—where product strategy, portfolio focus, and execution discipline need to catch up with growth.If you’re scaling a supplement or consumer health business and need someone who can bring structure, clarity, and momentum to your product organization, I’m open to connecting

Experience

1. Advisor

   Natural Stacks

   Nov 2023 — Present

   Providing guidance on a wide variety of topics, including product development roadmap and exit strategy.

Education

• University of California, Davis

  BS, Chemical Engineering

  1993 — 1997

Skills

• Business Development
• Business Strategy
• Entrepreneurship
• Strategy
• Open Innovation
• Idea Generation
• R&D
• New Ventures
• Leadership
• Partnerships
• Negotiation
• Consumer Products
• Project Management
• Ideation
• Product Management
• Management
• Competitive Analysis
• Start-Ups
• Supply Chain
• Leadership Development
• Product Development
• Venture Capital
• Social Media Marketing
• Strategic Partnerships
• Strategic Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Crowdsourcing
• Program Management
• New Business Development
• Product Innovation
• Social Media
• Social Networking
• Surfactants