Greg Martin

About Greg Martin

Pharmaceutical sales and market access professional with over 25 years of experience at Bristol-Myers Squibb. Proven track record in driving sales performance, securing large-scale formulary access agreements with major Pharmacy Benefit Managers (PBMs), and leading high-performing teams. Expertise in national account management, product launches, and market access strategy across a diverse range of therapeutic areas, including Cell Therapies, Rare Disease, and ImmunoOncology. Demonstrated ability to build strong relationships and navigate complex healthcare landscapes. Passionate about advancing innovative therapies for patients.

Experience

1. Director of Market Access, United Health Group, Cvs Health

   Bristol Myers Squibb

   Aug 2023 — Present · US

   Responsibilities have included Individual account management responsibility for United Health Group and previously CVS Health while leading a dedicated Market Access Team with responsibility for National and Regional plans. Acknowledged with the Winner’s Circle Award in recognition of exceptional performance and contributions.Act as enabler to future BioPharma innovation by careful stewardship of brand GTN. Managed customer relationships at all levels, including C, E, and D-Suite stakeholders.Lead collaboration between pricing, marketing, and executive leadership to develop optimized contracting strategies. Reliably attain swift favorable contracting results despite complexity.

Education

• Salisbury University

  BS

• University of North Carolina at Wilmington

  MBA