Gregorio L.
Key Accounts & Regional On-premise Manager @Dandurand Group
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WORK HISTORY
Key Accounts & Regional On-premise Manager @Dandurand Group
Toronto, ON, CA
Promoted again to lead a team of Territory Managers across Ontario)- Delivered 24% YoY growth in one of Canada’s most competitive on-premise markets while managing a team of Territory Managers across Ontario- Built and lead a team of Territory Managers, establishing a performance-first coaching culture through in-field development, territory planning, and weekly KPI accountability- Manage wine programs for MLSE and Rogers Centre, maintaining weekly touchpoints, inventory alignment, and list strategy for two of Canada’s highest-volume hospitality operations- Grew a strategic portfolio of key on-premise accounts including large national groups with doors across multiple provinces, pitching and winning new business at the national level- Design and execute winemaker dinners with brand teams and accounts, driving education-led sales of premium and luxury wines for both reps and trade contacts- Host supplier visits with in-field work alongside reps, showcasing and selling new wines directly at target accounts to accelerate listing decisions- Manage inventory and demand forecasting in partnership with the GTA Depot and large key accounts, ensuring supply alignment and reducing gaps during peak periods- Secured new listings and accelerated sell-through with national hospitality groups by building value-based joint business plans tied to brand and customer priorities- Manage A&P and T&E budgets with ROI discipline, connecting every investment to measurable commercial impact and trade priorities- Produce quarterly launch decks, sell tools, and sales enablement resources that align field teams to market priorities and brand objectives- Use competitive insights, CRM sales data, and market trend analysis to shape planning, identify growth opportunities, and strengthen key account relationships.
EDUCATION
Carleton University
Communications and Media Studies
WSET
WSET Level 3 Award In Wines, Alcohol Beverage
ABOUT GREGORIO L.
I build sales teams that perform under pressure and grow over time.For nearly a decade I’ve led on-premise sales across Ontario, managing key accounts, coaching field reps, and executing brand strategy at the ground level. My current portfolio includes some of Canada’s most recognisable hospitality operations, including MLSE and Rogers Centre/Toronto Blue Jays, where I manage wine programs with weekly touchpoints and full inventory updates.I lead a team of Territory Managers across the GTA and Ontario. I design and run winemaker dinners, host supplier visits in the field, and build the kind of account relationships that compound year over year. Last year my portfolio grew 24% in one of the most competitive on-premise markets in the country.My work sits at the intersection of field execution and commercial strategy. I build sell tools, manage A&P budgets tied to ROI, pitch national hospitality groups, and develop joint business plans that work for both sides of the table.I lead with curiosity and I close with clarity. I also know that lasting results come from trust built on the floor and not in a boardroom.If you are building a sales organisation and need a leader who can operate at the strategic level and still win on the floor, let’s connect.Areas of expertise: Sales Leadership, National and Regional Account Management, On-Premise Strategy, Team Coaching, KPI-Driven Execution, Activation Development, Budget Management, Forecasting, Wine and Spirits, Beverage Alcohol, Consultative Selling, Field Sales, Revenue Growth, Supplier Engagement and In-Market Execution.
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