Greg Keferl
Brand Building Design Leader & Creative Strategist
- Role
- President at Xfactor Creative Llc
- Location
- Dayton, OH, US
- LinkedIn followers
- 500 followers
About Greg Keferl
Energized, passionate, Senior design professional with a diverse 20+ year career of…
Experience
President
May 2009 — Present
Strategic consulting; branding development and executional strategy across all consumer touch points.New business development; advanced opportunistic scenarios of product innovation and new business growth for consumer package goods companies.Advised small businesses on website business strategy, integrated communications, identifying social media opportunities and platform tactics.All aspects of the client relationship; project strategy and definition, objectives, proposal rationale and scope, projected service fees vs. actual expenses.Selection and management of creative resources to successfully deliver design solutions that meet the client strategy, goals and expectations, and critical launch dates.
Education
University of Cincinnati
Associates Degree, University College
1968 — 1970
University of Cincinnati
Bachelors Degree, Industrial Design
1970 — 1975
Skills
- Marketing
- Design Thinking
- Customer Insight
- Team Building
- Graphic Design
- Branding & Identity
- Direct Mail
- Graphics
- Retail
- B2b
- Corporate Branding
- Industrial Design
- Product Innovation
- Merchandising
- Competitive Analysis
- Product Development
- Creative Direction
- Visual Communication
- Product Design
- Product Launch
- Design Strategy
- Brand Development
- Corporate Identity
- Advertising
- Concept Development
- Integrated Marketing
- Strategy
- Consumer Products
- Creative Strategy
- Brand Management
- Packaging
- User Experience
- Leadership
- Marketing Strategy
- Brand Architecture
- Experience Design
- Crm
- Creative Problem Solving
- Positioning
- Packaging Design
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