Greg Jacobs
Executive Director @OMD
Signup · Get unlimited contacts
WORK HISTORY
Executive Director @OMD
London, GB
My role is to build and nurture a new Organic Performance team while refining and expanding our offering. Our ambition is to create a multi-market, multi-platform SEO department that seamlessly integrates with existing clients and drives new business growth. We provide international SEO consultancy across all key areas — from technical optimisation and content strategy to link building and integrated search. By collaborating with OMD partners across Europe & MENA, we’re equipped to navigate the evolving and often turbulent landscape of search marketing.
ABOUT GREG JACOBS
With over 15 years in digital marketing, I specialise in helping brands navigate the shift from traditional SEO to AI-driven discovery. I’ve partnered with leading organisations including British Airways, Specsavers, Deloitte, Allianz, John Lewis and The Times, delivering integrated search strategies that drive measurable growth. Over the past year, I’ve played a key role in establishing and scaling a dedicated Generative Engine Optimisation (GEO) capability within a global media agency, OMD EMEA. This includes launching and operationalising AI Optix, a proprietary product designed to audit and improve brand performance across AI platforms, measuring visibility, favourability, sentiment and share of voice. I’ve led GEO audits and strategic programmes for brands including Philips, Mercedes-Benz, Zurich Insurance Group, Sony Electronics, PlayStation, Burberry and Under Armour, helping them adapt to rapidly evolving search behaviours and AI-mediated discovery journeys. My expertise spans Organic and Paid Search, with a strong focus on strategy, client leadership and building high-performing teams. I bring a deep understanding of how content, authority and distribution influence both traditional rankings and AI-generated outcomes, enabling brands to remain visible, credible and competitive.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.