Greg Hughes

About Greg Hughes

Oversee all strategic media and public outreach on behalf of the NBC Sports, which includes NBC Sports, Golf Channel, all of the accompanying digital assets, including sports on Peacock. Portfolio of programming includes the NFL, Olympics, Big Ten Conference, Premier League, PGA Tour/President’s Cup, USGA, The Open Championship and Ryder Cup, Kentucky Derby, Preakness, Breeder\'s Cup and other horse racing, NASCAR, original programming, and many other sports properties. Also oversee all internal communications for the Company. Highlights of NBC tenure include Sunday Night Football becoming the #1 show on primetime television, now for 14 straight years (2011-24); the 2012 London Olympics becoming the most-watched event in U.S. television history with more than 217M viewers; and four Super Bowls, each of which became among the most-watched programs in U.S. television history. Beginning in fall of 2025, the NBA will be part of NBC and Peacock’s sports portfolio as well.Served as NBC’s comms leader across all platforms for the past seven Olympic Games—London, Sochi, Rio, PyeongChang, Tokyo, Beijing and Paris.As President of Sedan Communications (2007-11), represented several major sports media companies, events and businesses. From 19••••06, spanned the globe as the lead communications person for Turner Sports on events including Winter Olympics, NBA regular season, All Star and postseason play, NFL regular season and Super Bowl shoulder programming, Wimbledon, PGA Championship and PGA Grand Slam events, multiple summer and one winter Goodwill Games, and numerous other events. Senior communications executive for the Atlanta Braves (2003-06) and the Atlanta Thrashers (19••••03).Specialties: Strategic Communications, crisis management, publicity, management consulting and business development, branding and identity.

Experience

1. Executive Vice President, Communications

   Nbc Sports

   Oct 2011 — Present · Stamford, CT, US

   Oversee, create and implement communications plans and strategies for NBC Sports and Olympics, Golf Channel, Peacock, and their accompanying digital assets in the portfolio. Responsible for public and media outreach on behalf of the executives, programming, production and talent for the networks and assets. Also responsible for internal communications, crisis management and other aspects.

Education

• University of Wisconsin-Madison

  Bachelor of Arts, Journalism

  1982 — 1986

Skills

• Publicity
• Strategic Communications
• Crisis Management
• Television
• Sports
• Staff Management
• Media Relations
• Broadcast Journalism
• Corporate Communications
• Advertising
• Broadcast Television
• Journalism
• Press Releases
• Public Relations
• New Media
• Facebook
• Copy Editing
• Crisis Communications
• Storytelling
• Broadcast
• Event Management
• Sponsorship
• Radio
• Digital Media