Gregory Hubert
Communications Specialist @CAAT Pension Plan
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WORK HISTORY
Communications Specialist @CAAT Pension Plan
Toronto, ON, CA
Created a media relation strategy that utilized subject matter experts (SMEs) to help promote awareness of the organization and bolster its reputation. Developed press releases and media pitches to trade publications and mainstream media to encourage coverage and interviews with senior leaders/SMEs. Spearheaded the development of a media training manual to help SMEs understand their role and how to make the most of an interview opportunity.
EDUCATION
The University of Western Ontario
Master of Arts (M.A.)
King's University College
Bachelor of Arts (B.A.)
ABOUT GREGORY HUBERT
I am an accomplished writer and former journalist with a successful track record of developing compelling content and communications in a fast-paced environment. A strong oral and written communicator, I maintain a consistent tone and voice to align with objectives and strategies. My media background allows me to develop effective media strategies and pitches that deliver results. An efficient multitasker, I can work both independently and as part of a team to meet required deadlines. At Foresters Financial™, I oversaw a portfolio that includes media relations, crisis communications, internal and external communications, and content creation. For content, my work includes videos, articles, and media releases on a wide range of topics. At CTV News Channel, Sun News Network and Business News Network (BNN), I worked closely with national and local news teams to create financial business segments ranging from global markets news to financial literacy and new investing ideas. As a Senior Producer, I utilized relationships with public relations agencies to book spokespeople and create interesting stories. A confident on-air media trainer, I am adept at getting clients prepared to deal with media interviews and deliver key messages.
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