Greg Hoffman
Bestselling Author of Emotion by Design | Former NIKE CMO | Founder, Modern Arena | Fast Company’s Most Creative People in Business | Brand Advisor | Keynote Speaker
- Role
- Keynote Speaker at The Lavin Agency
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Greg Hoffman
Hoffman is a global branding expert, former Chief Marketing Officer of NIKE, and founder of the brand leadership platform Modern Arena. He shared his decades of brand-building experience in his best-selling book Emotion by Design: Creative Leadership Lessons from a Life at Nike, published in 14 languages.Over 27 years at NIKE, Greg held leadership roles across marketing, design, and innovation. He was a key creative force behind the brand’s presence at every major global sporting event, the launches of its signature innovations, and the storytelling that helped build the global brands of the athletes Nike partnered with.Greg oversaw NIKE’s brand communications and experiences as the company was solidifying its position as one of the preeminent storytellers of the modern era and a leading innovator in both digital and physical brand experiences—growing global brand affinity and demand through the power of marketing and design. His creative influence was recognized when Fast Company named him one of the Most Creative People in Business. He has also been celebrated for his transformative leadership through Business Insider’s 50 Most Innovative CMOs and Ad Age’s Power Players lists.Through his leadership, Greg helped Nike champion themes of empowerment through sport for all athletes, shaping some of the brand’s most impactful communications. This work was also informed by his service on the Advisory Board of the Nike Black Employee Network and as a member of the Nike Foundation Board of Directors.Today, through Modern Arena, Greg advises Fortune 500 brands, startups, and nonprofits on building brand strength, business growth, and cultural influence. As an international keynote speaker, he shares insights with companies like Apple, Google, Netflix, LEGO, and Target on forging deeper emotional bonds between brands and their audiences through creative storytelling and immersive brand experiences.He also serves as an adjunct professor of Branding and Marketing at the University of Oregon’s Sports Product Management program and is a member of the Board of Trustees for the Minneapolis College of Art and Design.
Experience
Keynote Speaker
Sep 2021 — Present
Education
Minneapolis College of Art and Design
Bachelor of Fine Arts - BFA, Design
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.