Greg Heil
Managing Editor, Singletracks.com
- Role
- Managing Editor at Singletracks.Com
- Location
- Durango, CO, US
- LinkedIn followers
- 500 followers
About Greg Heil
Purveyor of fine words, acceptable images, and world-class GPX files. Professional…
Experience
Managing Editor
Apr 2024 — Present
Managed the master editorial calendar spanning long-form features, short news articles, social media posts, podcasts, video content, and more to deliver 700 articles annually.• Headed Singletracks’ sponsored content strategy by producing travel-focused editorial content, increasing sponsored content contribution by 300% YOY, helping propel Singletracks to its most profitable year ever (2025).• Leveraged analytics to develop a news reporting strategy for Singletracks focused on destinations and new trail development and utilized this strategy to increase article traffic over 10x, primarily via organic pickup in Google Discover.• Managed a team of freelance contributors to execute this strategy by assigning, editing, and publishing stories on a tight timeline. • Directed copyediting and quality assurance processes to ensure accuracy, consistency, and adherence to style guidelines across all content formats.
Education
University of North Georgia
BA, English; Writing and Publication; Philosophy
2009 — 2013
Skills
- Copywriting
- Journalism
- Video
- Writing
- Web Content
- Social Media
- Youtube
- New Media
- Online Marketing
- Mountain Biking
- Microsoft Office
- Online Advertising
- Copy Editing
- Blogger
- Editorial
- Press Releases
- Digital Media
- Blogging
- Editing
- Publicity
- Social Networking
- Social Media Marketing
- Content Management
- Gps
- Wordpress
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